How to Generate at Least 50 Comments on Your Next Blog Post

Blogging is an important part of digital marketing.

And if you know me, you know I'm passionate about blogging.

This isn't just a personal quirk of mine. Research shows websites with blogs have 434% more indexed pages.

Blogs have tons of important benefits, which is why I'm a major advocate of a solid content marketing and blogging strategy.

Take into consideration a few blogging stats you may not have read before:

Blogs are super important.

But blogs with comments? Even better. Comments' section is where the conversation takes place.

When people comment on your article, they bring additional information and content to the table, brainstorm ideas for new topics to write about, and strengthen your website.

Comments even add to the words, keywords, and SEO value as seen by search algorithms. Higher word count-something that blog commenting builds-is one of the 13 most important SEO trends in 2016 as Digital Reflow points out in this infographic:

Driving and encouraging comments on your posts isn't difficult. I've previously covered the technical reasons why nobody is commenting on your blog and how to reformat your site to encourage commenting.

That post itself drove a lot of comments, so I decided to supplement it with this article, describing how to generate 50 comments or more on your next blog post.

Here's a step-by-step guide.

1. Create insightful content

The only way to get comments is to get traffic.

And to build sustainable traffic, you need to provide insightful, deep, researched, and well-thought-out content.

This is where everything starts. If your content sucks, you won't get comments. Period.

Only the cream of the crop content sticks out in today's crowded environment, so you need to write with your A-game.

Focus on creating compelling stories that draw people in and make them want to share an opinion. The best content gets shared, goes viral, attracts audiences, and connects.

Like I said, the content marketing world is crowded. Just take a look:

More and more companies find they need more and more content to sustain revenues and growth. But more and more of everything means that your job as a content creator is more challenging.

How do you stand out?

It's all about building trust. To build trust, you have to write in a way that communicates authenticity and transparency.

Edelman recently published a report showing the behaviors of consumers based on trust. This data helps to illuminate the importance of being viewed as a trusted resource.

The key to any successful effort is trust, and this is especially true online and in business. Nearly half the population refuses to do business with companies they don't trust, and over half choose companies based on trust and recommend trusted companies to friends.

BlogHer found that 81% of online consumers trust content from blogs. It's the new newspaper or magazine.

So, let's get back to the question: how do you build content that stands out?

You do so by building trust.

And you build trust by providing insight, detail, and facts.

2. Encourage idea sharing

Brainstorming is one of the most difficult parts of blogging. Constantly filling a rotating schedule with content is a full-time job typically involving large teams.

I like to encourage readers to share their ideas and thoughts throughout my articles because I sincerely want to know what my readers think. I want to involve the community to create a crowdsourced brainstorming session.

Have you ever been part of a really good brainstorming session?

I have. There's something almost inspired that happens when the ideas start pouring in, and you know you're onto something.

I try to recreate that experience in my articles. These five rules of brainstorming help guide my thought process as I create content.

You can think of your article as a guided brainstorming session.

When people are inspired by your content in an idea-sharing way, they will provide their feedback.

TED Talks are an inspiration to me. TED's tagline is “ideas worth spreading.”

The TED speakers are inspiring others with their thoughts and ideas.

And look what happens. Notice those comment counts:

Thousands of comments!

Yeah, I'd have to agree that the “worth spreading” part is definitely happening.

We can all learn from TED Talks-not just the content of the talks themselves, but the whole idea of creating a rich learning experience that people want to participate in.

I'd like to think that because I encourage a positive, transparent, and open community, my readers love to share their ideas. And this commonly created space provides community even for me to hang out and be myself.

The creative industry is difficult, and mutual encouragement is universally appreciated.

Even a thought leader like myself needs a network of trusted people working together toward a common goal. No one succeeds alone.

If you're looking for more tips on how to write more content, I recently wrote a guide on how to push yourself to continue writing. Also, if you have any brainstorming tips or ideas, feel free to share them in the comments below.

3. Respond to comments

You should respond to commenters, but with the “ABC” caveat.

ABC stands for Amy's Baking Company, an infamous business from Kitchen Nightmares. Celebrity chef and business consultant Gordon Ramsay walked away from ABC because it was so bad.

Throughout two episodes (and a summer media storm), Amy was bombarded with negative reviews and comments throughout Yelp and social media.

Did they respond to comments?

Yes. Yes, they did.

As you can see, instead of being cool about it and learning from the feedback, the owners responded with angry rants.

My my.

Although Amy later hired reputation management and PR consultants to delete the negative comments, the brand's reputation was effectively ruined. The company eventually closed permanently.

That is not how you respond to negative comments.

And you can't cover up your tracks by deleting comments.

People know how to screen-capture these days.

Content moderation is important, and automated tools such as Akismet do a great job of filtering out most spam comments. However, the Internet still has its share of trolls and paid shills, filling comment sections with randomness and negativity.

The way you handle comments says a lot about you personally and your site in general. Simply deleting or refusing any negative comment is a form of censorship and is often viewed negatively by online communities.

As long as people aren't directly attacking each other but debating with some level of courtesy, all comments are good comments.

These basic community guidelines can help guide your behavior in pretty much any public forum, whether online or off to encourage open dialogue.

Regardless of the type of comments you get initially-negative or positive-respond to them to get the ball rolling.

Your position as the content's author allows you to set the tone for the comments.

• If you are defensive, the naysayers will become more hostile.


• If you are rude, others will become ruder.


• If you start name-calling, others will name-call you.


• If you express gratitude, people will be thankful.


• If you exemplify kindness, others will be well-mannered.


• If you respect others, others will be courteous.

For some people, the comments make the article. They may not read the entire article, but they'll scroll down to the comments to see the buzz.

If you are creating a positive, affirming, and engaging discussion with your replies, it will make the overall experience of the article that much better.

Replying to comments also shows the next person who comes along what to expect if they leave a comment.

Your comment replies lay the foundation for open dialogue among the entire community.

4. Write conversationally

When I guest-post on other authoritative websites, such as Entrepreneur, Forbes, CrazyEgg, and HubSpot, I follow their publishing and editorial guidelines.

On my own site, I can be more myself.

Conversational is my jam.

I'm able to write about my personal experiences, successes or failures, and personalize the content with a bit of my own personal flair. It's meant to be less of a lecture and more of a dialogue.

I encourage you to join that dialogue.

How do you write conversationally?

• Direct comments and questions at the reader. Use the word “you.”


• Refer to yourself with personal pronouns -  “I,” “me,” “my,” “mine.”


• Ask questions. And then answer them.


• Use easy words.


• Use figures of speech, slang, and conversational expressions.


• Use short paragraphs. I aim for 1-4 sentences. Anything greater than six sentences in a paragraph is probably too long.


• Tell a story. Who doesn't like a story?

According to Nielsen, nearly 7 million people host their own blogs. Another 12 million bloggers keep up a stream of content on social media sites such as Tumblr, Facebook, and LinkedIn.

The only thing I can add to such a crowded conversation is my own perspective, so that's what I aim to do. Brands with a purpose-even personal brands-always outperform those without.

I encourage you to do so as well.

5. Take a stand

You have to take a stand to write a decent blog article.

What do I mean by this? There are usually two sides to any story, and informational content should always be included. Taking a firm stance for or against something forces commenters from both sides of the issue to take notice.

Basically, you have to pick a side.

Of course, you don't have to get political. Just take firm stances on industry issues.

I personally think blogging is among the most important pieces of a solid content marketing strategy. I'm going to pick this point of view and argue for it.

Others may argue that graphics, videography, SEO, CPC, CRO, and other tactics are more efficient. Great! I welcome that debate.

Your blog will generate comments when you pick a position, hold a viewpoint, and maintain a stance.

Why is this important?

People learn from these discussions. There are people reading your article who also want to shore up their viewpoints, pick a side, or maintain a position. Your article helps them do that.

A simple example of this is in the influencer marketing space. Major players speak to their audience, make recommendations, share opinions, and hold considerable sway!

From the perspective of influencer marketing, nearly half of literate people will read blogs to learn about products.

If you can take a stance, bring data, and prove a point, you'll be well on your way to generating 50 comments.

6.  Be approachable

I welcome you to disagree with me. That's not a challenge. That's not a dare. That's not a come-at-me-huh kind of attitude.

That's just me being real, asking you to have a conversation.

I'm an approachable and down-to-earth guy in real life, so I like to portray the real me when I write online.

Even my color choices are an attempt to be me.

Did you know there's an emotional color wheel utilized by advertisers to invoke certain emotions?

Psychology plays a big role in marketing – you want customers and clients to feel certain emotions when doing business. With QuickSprout's color scheme, I'm suggesting that I'm a peaceful guy with a brand focused on growing healthy businesses.

I tried a different color scheme on my other blog, NeilPatel.com. That one uses orange.

The idea with that color is to convey that I'm friendly, cheerful, and confident.

So, even colors play a role in fostering approachability.

Having a picture of yourself makes you appear more approachable too. That's why I use sidebar ads with images of myself.

That approachability needs to be clear in the way you write too.

If I were to spend this entire time lecturing you, I'd risk insulting you as a reader. It would also make me seem less approachable.

I want you to approach me not just for business but so I can learn from you and improve myself.

Life is all about opening up to new perspectives and experiences.

7. Comment on other blogs

Bloggers love networking with each other. If you want people to participate in your community, you have to be willing to participate in theirs.

Take a look at this infographic, particularly the section “are people who comment also bloggers?”

You'll notice that while bloggers make up a smaller percentage of overall commenters, they comment nearly twice as often.

This means that by commenting on other blogs, you'll encourage lengthier conversations with other bloggers. Sure, many of these conversations will occur on their blogs, but traffic will spill over to yours too.

8. Share your posts on social media

Where are the biggest conversations taking place today?

Social media, baby.

It would be foolish to write a killer comment-ready article and then not share it on social media.

What's going to happen on social media when you do post your article?

People will comment on the social media thread, not the article itself.

Is this a bad thing? Aren't you going for blog comments rather than social media feedback?

No, it's not a bad thing. Although social media comments won't count toward your post's overall comment count (unless you use a Facebook login WordPress plugin), they still promote the overall conversation. That's a good thing.

It's important to always keep an omnichannel focus and not get so entrenched in one tactic that you forget the overall goal.

Here are some serious social media statistics to consider:

Regulations and money are involved in social media to this extent because there are a lot of users.

Here are demographics for the most popular social media platforms in 2016:

Huge audiences use social media as a primary method of interacting with content.

You simply can't ignore them and the conversations they are having there.

Conclusion

Blogging is an integral part of any online strategy.

Encouraging blog commenting engages readers and builds a loyal community of readers more likely to continue the conversation with friends, coworkers, and other social circles.

It boils down to this: care for your readers. They're your friends. They're your fans. Give them value.

Be honest, open, and transparent, and provide valuable content that encourages readers to leave comments.

And if you're as bold as I was when I claimed (in this post's title) that I knew how to generate at least 50 comments, you'd better reach that count as quickly as possible. Otherwise, you'll be as sweaty as I am right now.

What do you think? Will these tips help you reach 50 comments on a post?

The 3 Mistakes Every Marketer Must Avoid When It Comes To Data Driven Marketing

Friday Five time, our curated collection of 5 recent articles on one topic. This time around it's Data Driven Marketing. 

3 Mistakes That Kill Any Data-Driven Marketing Strategy

For enterprise organizations, tapping into the power of data to maximize marketing performance has become so pervasive that data itself now lives at the crossroads of all activity. This is evidenced by the rise in adoption of Data-Driven Marketing, a strategy that refers to all marketing decisions and actions using data related to customers. However, as with any marketing technology, trend or strategy, mass adoption does not necessarily indicate effectiveness.

Read the full story on Martech Advisor. 

Report: Organisational silos and culture inhibiting data-driven marketing

New report from CMO Council looks at the state of data utilization by marketers in the name of customer experience as well as marketing technology investments and satisfaction.

Read full story on CMO.com.

Data Never Sleeps 4.0

When I started Domo, there were two billion internet users globally, and another four billion who had cell phones. Those numbers may seem impressive, but they pale in comparison to the connectedness of today's world. Fast forward five years: The global internet population has grown by more than 60%, and there are more mobile devices on the planet than people. These mobile connections alone generate more than 18 million megabytes of data every minute - and that's just in the U.S.

Read the full story on Domo. 

WHY YOUR SALES TEAM NEEDS A DATA-DRIVEN MARKETING TEAM

The data-driven marketer is on the rise and it is awesome for sales teams. Marketers and their technology have become the key to understanding prospect outreach and relationship building for sales teams. In the best case scenario, sales professionals can use the valuable insights and information gained for our friends in marketing to make better informed sales outreach decisions. We can create more efficiency within our process, increase conversions, and plan better and stronger sales plays.

Read the full story on Everstring.

How Big Data Analytics Can Improve Your Marketing

Many people believe that great marketing is an art form, but lately big data has added a serious dose of science into the mix. Smart marketers are now relying on data more than ever before to inform, test, and iterate their strategies.

Read the full story on Data-Informed.

No matter what state your marketing data is in, there's always room for improvement and empowerment. Download the Modern Marketing Essentials Guide to Data Management to learn how to make the best use of your data. 

4 Simple Ideas to Personalize Your Email Campaigns Today

Those of us who craft email campaigns are always searching for ways to personalize our messages. Sending the right message to each subscriber at the right time can seem hard to achieve, because our email newsletters are such workhorses for our brands - we get reliable returns (opens, clicks, and sales) from emailing our subscribers. How do we balance the need for personalized campaigns (which we know consumers want) with achievable and reliable results (which our businesses need)?

Our advice: don't throw the baby out with the bathwater. Keep your email newsletter humming along and start to siphon off sub-audiences for more targeted, just in-time messages with tailored content. This approach to personalization will improve your clicks and opens and ultimately revenue, with the added bonus of delighting your customers with relevant and timely messages they will want to read.

Here are 4 ways to personalize your email programs that you can implement right now:

1. Create Sub-audiences of Customers

Not all email subscribers are the same and different messages will perform better for some audiences over others. Take any piece of data you have on your subscribers, for example, when they joined your list, how responsive they are with your emails, and the time of day they open and create a sub-audience of people for a targeted message. Simple examples are a welcome series for new subscribers or an “evening edition” for night-owl readers.

2. Take into Account the Health of Your Relationship

We've all received the buy one get one free email from a brand that we are currently on customer service hold with. Instead of leaving that bad taste in their mouth, let them know you care, because you don't want to lose them as a customer. Identifying this sub-audience and delivering the right tone in your email can keep them as a loyal customer through their customer service experience.

3. Use Their Site Browsing & Mobile Behavior to Tailor the Message

Your customers show tremendous individuality while browsing your site or using your mobile app. Nudge them along in their journey by matching your message to their experience. Examples of these emails would be abandoned cart emails or low inventory messages on products they've viewed on site. These are great ways to drive relevance and results in your email programs.

4. Match the Content to Their Interests

It is tempting to send the same promotional offers to everyone on your list, but even a little bit of personalized content can deliver big wins. Take a page from Netflix or Amazon and inch your way towards personalized emails by delivering an offer or a link to something they have shown interest in in the past. Great examples of this would be sending them another product or article in the same category as their last purchase or web visit with a simple “we thought you might be interested in this” message.

Depending on the quality of your customer data, some of these personalized messages may be easier to achieve than others. There is no question that consumers expect personalized messages, so our job as marketers is to use the tools and data we have to start to deliver on that promise. And we know it can deliver results. According to a recent MarketingLand study, personalized email delivers 6% higher transaction rates, but 70% of brands fail to use them.

Are you having trouble getting email delivered to the inbox, download Email Deliverability: Guide for Modern Marketers to orchestrate and deliver messages that are relevant to your audience.

Secret's founder returns with Bold, a Medium for enterprise

 David Byttow learned just how much goes unsaid inside companies while he was running Secret. Blasting private information out publicly causes harassment, which led Secret to flame out and give investors back some of their money. But now Byttow is channeling his insight into a new startup called Bold, which he tells me is a “platform for writing long-form content at work. Use cases… Read More

Tumblr blocked in China before Tiananmen Square massacre anniversary

 Tumblr is now apparently completely inaccessible in China. GreatFire.org, a non-profit that monitors censorship by the Chinese government, first spotted the lockout earlier this week. Read More

3 Landing Page Optimization Myths EXPOSED

There's a metric ton of information out there about landing page optimization. This is awesome for small businesses and marketers trying to improve their conversion rates.

However, you can't trust everything you read online, and bad (or outright false) information can often disseminate faster online than factual, data-driven information. This leads to the perpetuation of bogus “knowledge,” the adoption of inferior “best practices,” and a general decline in the quality of good, reliable, actionable guidance on how to increase your conversion rates.

 

Last week, my colleague Erin Sagin teamed up with Margot Mazur from Wistia to offer a great webinar that debunked some of the most pervasive myths around landing page and conversion rate optimization. (You can watch the whole webinar here!)

In today's post, we'll take a page from Erin and Margot's webinar and look at three of the most stubbornly common misconceptions about landing pages, and why you shouldn't listen to conventional wisdom surrounding these myths. We'll explain why these myths are often accepted as truth without question, as well as what you should be focusing on instead. By the time you reach the end of this post, you'll be armed with the knowledge you actually need to start improving your conversion rates.

Myth #1: Low Conversion Rates Always Mean You Have Landing Page Problems

This is arguably one of the most prevalent of the landing page myths we come across, and it's one that many marketers struggle to get to grips with. In all fairness, it's a logical enough assumption; if your conversion rates are low, then there must be a problem with your landing pages, right?

Wrong.

 

The reality of the situation is that you can improve your conversion rates without even touching your landing pages, and rethinking the audiences you're targeting is a great start.

Think about it. If you're targeting the wrong people, it doesn't matter whether your landing pages are exceptional or mediocre – they're not going to convert. This is a targeting problem, not a landing page problem. Simply put, sending more qualified traffic to your landing pages can be much more effective than tweaking your landing pages themselves. So what can you do?

Consider Keyword Intent

To send more qualified traffic to your landing pages, start with your keywords. How many of the keywords you're targeting are informational or navigational? Is the intent of other keywords unclear? Is there room for potential ambiguity? If so, start over. Focus on high commercial-intent keywords that have strong buying signals.

Refine Location Targeting Options

Geotargeting is amazingly powerful, but it does present unique challenges, such as targeting too broad an area. Examine your location settings. Did you cast your proverbial net a little too widely? Tighten up your location settings to provide greater relevance to local and regional markets.

 

Adjust Keyword Match Types

Something else to monitor is the match type settings in your PPC account. If your conversion rates seem low, carefully examine your Search Query report, paying particularly close attention to your match types. Are you using the best match types for the keywords you're bidding on? Are you excluding irrelevant or low-intent search queries using negative match types? Make sure your match types are working for you, and that your list of negative keywords is comprehensive enough to disqualify low-intent traffic.

Making sure you're only sending qualified, motivated traffic to your landing pages is one of the most effective strategies you can employ to increase your conversion rates. Don't let lower conversion rates spook you – the problem may lie with the traffic.

 

Use Call-Only Ads

One of the best ways to increase your conversion rates without messing with your landing pages is bypassing the landing page altogether using Call-Only ads.

This type of ad format allows visitors to click a single button and call your business directly from an advertisement. Given that landing pages are often the “leakiest” part of the conversion funnel, skipping this stage altogether can have a dramatic impact on your conversion rates.

 

Call-Only ads are perfectly suited for businesses that handle a great deal of mobile traffic. The last thing prospects want to do when browsing on a mobile device is to be taken to a landing page and forced to fill out a web form. Let your users get in touch with you directly from your ads and stop shepherding traffic through unnecessary landing pages.

Myth #2: A/B Testing IS Landing Page Optimization – Period

We talk a great deal about A/B testing here on the WordStream blog. Although we regularly advise marketers to base their decisions on rigorous A/B tests (and never on assumptions), another of the most stubbornly enduring myths about landing pages and conversion rates is that A/B testing is the alpha and omega of conversion rate optimization.

Many marketers develop myopia when it comes to their testing parameters. They become obsessed with tiny details and minute adjustments in the pursuit of the “perfectly” optimized landing page. While there's nothing wrong with being a stickler for the small stuff, focusing too narrowly on small changes is likely to lead to meager results.

It's also a mistake to assume that simply by A/B testing various page elements that you're making the most of your time and resources. Some tests aren't just minor, but offer virtually no benefits whatsoever. To make matters worse, it's all too easy to fall into ruts and testing habits that waste time.

 

The image above shows the results of a typical conversion rate A/B test. Notice how the performance of the control and the variant level out over time? The reason for this is that it's common to see variations in behavior – and subsequent conversion gains – whenever a change is made. However, over time, this behavior “normalizes” and can result in those initial gains being lost. This is why it's important to allow your A/B tests to reach true statistical significance before stopping a test, as what appears to be a “winning” variation may actually perform similarly to the control version of the landing page in the long run.

So what's the solution? Think bigger.

Experiment with Different Offers

Stop wasting time obsessing about button colors. Instead, focus on bold, ambitious changes that are more likely to yield greater results. One of the best elements to focus on is your offer itself.

Too many marketers force their agenda or goals on prospects, when they should be doing the polar opposite – namely, giving prospects what they want. Here's an example of an offer we ran for a time on the WordStream homepage:

 

Now, we thought a free trial was a solid offer. However, we were less than blown away by the offer's performance. Conversion rates were average at best. Even worse was the fact that prospects were requesting frequent help from our sales team, a clear indication that the benefits of the offer weren't clear to users at that stage of the funnel.

With that in mind, we made a drastic change and switched up the offer completely, creating a free tool that is super-easy to use and shows the value of our software up-front:

 

Instead of pushing the sale from the outset, we instead switched gears to focus on what prospects wanted (help with their AdWords accounts). This resulted in a conversion rate increase more than five times better than the original offer.

Change Your Sign-Up Flow

Sign-up and other types of landing page forms are a common, everyday part of the often-transactional nature of the Web. However, just because sign-up forms are commonplace doesn't diminish the trust involved, or lessen the potential deterrent that asking for users' personal information can present. That's why you should consider radically changing your sign-up flow if you think your conversion rates are lower than they should be.

 

Many sites go straight for the throat and ask users to sign up for whatever they're offering immediately. While this approach can work, it may be putting users off and harming your conversion rates. Before you start tweaking your landing pages, consider adjusting your sign-up flow. If you're asking for user data earlier in the process, try asking users to sign up toward the end instead. Alternatively, empower your users to make their own decisions and let them choose when they sign up for your offer by implementing a more flexible sign-up process.

Myth #3: The Landing Page Is the Last Opportunity to Get Visitors to Convert

Of these three myths, this one is perhaps the most prevalent. However, once you move past this outdated mindset, you'll never think of your conversion rates in the same way again.

Not so long ago, many marketers viewed the landing page as the last-chance saloon; the final stage in an attempt to get visitors to cross the line and convert. Unfortunately, this approach assumes that visitors will do everything you want them to do, in the order in which you want them to do it, the first time they interact with your site.

This is rarely how this plays out.

 

People get distracted, or tire of your site, or simply assume they can come back to whatever it is you're offering at a time that's more convenient for them. Conversion pathways in today's always-on, multi-device environment are rarely linear, and most consumers simply won't sit down and move steadily through the funnel you've created in a single sitting. That's why it's so important to use remarketing.

Remarketing allows you to capture many conversions that a more rigid user flow would lose. If a visitor doesn't convert first time, it doesn't matter – your messaging can “follow” them around the Web, keeping your brand or products top-of-mind, and allow the visitor to convert when they're ready.

Remarket on the Display Network AND Social

Social media is perfect for remarketing. Not only do many people spend a great deal of time on social media (Facebook in particular), but the visual nature of ads on Facebook lends itself very well to remarketing messaging.

 

Facebook's extensive remarketing options offer marketers a remarkable degree of flexibility and targeting options, making it an essential strategy for businesses hoping to increase and optimize their conversion rates. Check out our comprehensive guide to remarketing on Facebook to learn more about how to implement this strategy.

Of course, you'd be crazy not to devote some of your AdWords budget to remarketing, too.

Make Saving Shopping Carts Effortless

For e-commerce retailers, flexibility in the check-out process is crucial. Very few people complete an online order in one sitting – many consumers prefer to purchase goods online over time. This can be due to distractions, hesitations, and other common obstacles that interfere with the conversion process. That's why you should make it as easy as possible for your visitors to pick up where they left off, whether you're selling them a product or offering them a free download.

Remember – it's about giving users what they want.

 

Check out this post about combatting shopping cart abandonment to learn more about increasing conversion rates on e-commerce landing pages.

Only Ask for the Information You REALLY Need

Whether you're selling a product or promoting a content offer, it can be tempting to ask for everything from a visitor's name and email address to their income level and job title. As valuable as this data is to marketers, asking for too much information is a sure-fire way to tank your conversion rates.

When constructing web forms, only ask for the information you really need. Yes, you'll be potentially missing out on that sweet user data, but your conversion rates could improve considerably.

There's More to Conversion Rates Than Landing Pages

Remember, although landing page optimization is important, it's not necessarily essential in every instance, nor should it always be your first course of action. Sometimes, your landing pages are just fine – it's the rest of the process that needs tweaking.

Find out how you're REALLY doing in AdWords!

Watch the video below on our Free AdWords Grader:

Visit the AdWords Grader.