Secret Is Working On New Apps, Won’t Shut Down Original Product

Secret Inc. — makers of the”anonymish” app Secret, which lets users post notes to friends, friends-of-friends, or those in their vicinity without revealing their identities — crashed through the highs and lows of startup life in the last year, generating a lot of interest and notoriety for its gossipy, eponymous app, and then almost as quickly disappearing off the… Read More

Apple rumor mill: 3 iPhones could launch this year

It's not unusual for Apple to debut two versions of the iPhone each year, but this year, we could see the launch of three.

According to DigiTimes, which has a mixed track record for reporting rumors, the company is planning to release an additional model of its next-generation iPhone later this year. The three devices will be the iPhone 6S, the iPhone 6S Plus and a budget-friendly iPhone 6C.

See also: Everything you need to know about the changes coming to Facebook

Previous rumors suggested that Apple was phasing out its C-model phones. In 2013, Apple rolled out a lower-cost version of its flagship device, which has a plastic casing available in various colors, including white, green, pink and yellow. Read more...

More about Facebook, Iphone, Social Media, Tech, and Apps Software

Caliber Debuts A Messaging App Designed For Business Professionals

A number of startups in years past have tried to carve out their own niche in the business networking space under the looming shadow of LinkedIn by offering an alternative way to connect with industry colleagues, often on mobile. But today, a new app called Caliber is offering a slightly different take on the concept: instead of trying to compete with LinkedIn directly, its service offers… Read More

Mashable came to break the Internet at SXSW

And break the Internet we did.

Mashable has always had a huge presence at SXSW, and 2015 was our biggest year yet. People LITERALLY lined up around the block to see the best in digital entertainment come to life at our Mashable House, and came out in record numbers to cap it off at our giant annual MashBash.

So what made 2015 so great?

There was more to see

Welcome to the Mashable House

The Mashable House on opening day.

Tyler Tronson/Mashable

Mashable created a massive, larger-than-life mural that captured all of the year’s best viral moments, from Pharrell’s hat to Alex from Target. Left Shark? Check. Emojis? Double check. Kim Kardashian? Of course. Not only was it the centerpiece of the Mashable House, it was also one of the key attractions for attendees and celebrity guests. Read more...

More about Mashbash, Sxsw, Mashable House, Social Media, and Sxsw 2015

Steller Storytelling App Gets A Huge Makeover

Steller is a story-telling app that has been around since the beginning of 2014, but today the company has announced a huge overhaul of the app’s UX to make editing and creating that much simpler. Steller allows users to upload videos, photos, and add text to create a storybook experience on mobile. Users can create Steller stories based around an event, a party, or their own… Read More

Case Study: Modern Marketing Meets Storytelling Comic Strips

Editor’s Note: Today’s post comes courtesy of Bill Schilling, B2B marketing director and marketing technologist at Imation, where he leads a revenue-focused digital marketing team responsible for integrating marketing automation with content, website, search, social media and CRM to grow new inquiries, leads and sales opportunities.

Have you ever read a Dilbert comic strip where you laugh, learn and share them with your colleagues? Dilbert creator, Scott Adams shares his top 10 favorite Dilbert strips here, including his all-time favorite below: “Unix Programmers”

Dilbert hilariously portrays corporate culture as a world of bureaucracy and office politics that that stand in the way of productivity, where employees’ skills and efforts are not rewarded and busy work is praised.

Similarly Imation is harnessing the power of storytelling comic strips with high impact messages that speak to our prospects in ways virtually now other medium can, and help them better evaluate the real-world benefits of our data storage solutions in their digital content workflows. This strategy inspires everything we do - from our campaign microsite, advertising and email to how we interact on social media and event.

Powered by Oracle
Dilbert is an engineer cartoon hero that deals with mismanagement in a micromanaged office in Silicon Valley. Our campaign features a Creative Professional audience battling data storage villains living within the digital content workflows in the Communications, Media and Entertainment (CME) industry.

Using Oracle Content Marketing and Eloqua, we’ve created a funny personalized adventure for our audience; it’s about portraying a slice of life (in our case, the work of a Creative Professional) and crafting an entertaining and memorable story (specifically how our Nexsan storage can help them overcome their storage challenges). Through our Nexsan product brand, Imation is a unique position to generate relevant, fun, compelling and highly buzz-worthy content and conversations among geeky and trendy Creative Pros.

Know Your Villains

The Clog- A gelatinous sludge with an unceasing passion for clogging your IT pipeline. Read more about The Clog and Follow The Clog

Deletus Maximus- A cut-throat data center warrior who’s main objective is to make your high-value data ‘no mas’. Read more about Deletus Maximus and Follow Deletus Maximus

Dr. Bloat-icon- A fiend for creating claustrophobic data centers. Read more about Dr. Bloaticon and Follow Dr. Bloaticon

Blending the Art and Science of B2B Modern Marketing
Scott Adam’s Dilbert series came to national prominence because it satirized the social and mental landscape white-collar workers during the downsizing period of the 1990s. Today, Imation’s comic strip campaign comes to life by dramatizing how CME professionals can rely on Nexsan storage to overcome storage challenges imposed by their storage archenemies. It also represents Imation’s first multichannel storytelling campaign that blends the art and science of B2B modern marketing.

Don't miss the opportunity to hear more compelling case study stories in person! Check out the Modern Marketing Mashup networking event coming to a city near you! From Silicon Valley to New York City, register now to join like-minded modern marketers and exchange ideas!

14 Ways to Find Any Email Address in 10 Minutes or Less

Posted by Freddie.Pro

Imagine you have a great piece of content. A complete piece of awesome, we'll call it. You know exactly who you want to share it with, but you can’t find any email addresses for them. 

There are some pretty obvious ways (and some not-so-obvious ways) you can attain such information. In this post, I am going to share with you my methods for acquiring the email addresses of crucial influencers, which is a critical step in amplifying your content.

1. The contact and about us pages 

You might think, “Seriously, Freddie? That’s pretty obvious.” Well yeah, it is, so how comes it’s missed so often?

Some people hide these pages in footers, in random links in the sidebar, or in author images.

If you still can’t find it, just try putting it in the web address bar as in the examples below.

	Example.com/contact
	Example.com/contact-us
	Example.com/contact-me
	Example.com/about
	Example.com/about-me
	Example.com/about-us

2. The author page

Scrutinizing the author page is a much underused tactic but is the ideal starting place. 

Some Wordpress themes and sites automatically show a lot of information on this page, usually linked to the author’s name on any blog post.

I found this author page on Econsultancy. Their editor-in-chief, Graham Charlton, has been so kind as to put his email address on the page.

3. WHOIS data

WHOIS data is publicly available, and is primarily used when registering a domain. 

Looking at Freddie.pro’s WHOIS data, you can see my address. (Oops, that's actually my old one. I need to update that!)

Check the full data out at Who.is.

4. Google

How would you search for anything else?

Simply enter the name of your target, followed by “email address”.

In the example below, you can see how to quickly identify Rand’s email address within the meta descriptions. You don’t even need to click through to find it.

Sometimes, if you are super lucky, the email address will be displayed via Google’s Knowledge Graph.

5. Facebook

Facebook pages are a great place to find email addresses for blogs and companies. When setting up a Facebook page, most people willingly fill in all the information they can and forget about it. This makes it super easy for you to pick up the email address they use the most.

6. Spokeo

Spokeo makes the sourcing of email addresses super easy—sometimes. All you need is an account ($5 per  month), and you can get cracking on sourcing email addresses.

It really is as simple as that. Well, usually.

The problem arises when you are searching for a popular name and have no other information about the person. You can end up with a list of potential emails, yet have no clue which one is correct.

So make certain you know as much as you can about the person beforehand (e.g., where they are based, age, and full name).

7. Your own email list

If you have any visibility in your industry, chances are good that people have signed up to your email subscriber list. Chances are also good that at least a few of those people are part of your target outreach list. By conducting a quick search of your database, you could save yourself some hassles. 

---

8. Buzzstream’s Buzzmarker

Buzzstream is a long-time market leader in the outreach space, and for good reason: The service is awesome. 

As well as providing an amazing outreach tool to track your sends, replies, and more, Buzzstream allows for some great contact details via its extension, the Buzzmarker.

In the above example, you can see that while the service cannot find a direct email for Brian Dean at Backlinko, it has picked up his contact page and about us pages. 

Check out Paddy Moogan's guides for a step-by-step ways to use the Buzzmarker and Buzzstream for outreach domination.

9. Ask for help on Twitter

You may think asking for help on Twitter is simple, but your tweet could easily be lost in a sea of mentions for your target (depending how popular they are).

Keep your tweet concise, and provide a compelling reason for the target to respond to it.  That is, make them want to give you their email address.

(Note: The images above are fictitious tweets.)

Sometimes you can suggest they DM you, as giving out an email address on Twitter can lead to serious spamming. (Be sure to make sure you are following them first, though.)

10. Ninja Outreach

Ninja Outreach is the new kid on the block, but it is poised to become a strong player in the outreach space.

Rather than making you crawl through the potential contact details of a site, this service automatically brings it to you.

Ninja Outreach is not foolproof, but can be a great way to attain an email address quickly when it works for you.

Along with email addresses, it can provide you with social media accounts and a whole host of other interesting data to help you qualify and connect with your outreach targets.

11. Export your LinkedIn connections

Chances are good that some of your connections on LinkedIn fall into the realm of outreach targets. 

A little known tool in LinkedIn’s settings is the ability to export your connections. Here's what to do:

1. Pop over to your connections page and click on the small cog in the top, righthand corner.

2. On this screen you will see “Export LinkedIn Connections”.

3. Click the button to see all your connections' email addresses organized in a beautiful spreadsheet.

 Your list of emails appears right before your eyes!

Warning: Please do not abuse this method. If you try to add random people in your industry on LinkedIn, you will be banned from adding future connections and could potentially lose your account.

12. Take a guess

Well, don’t blind guess. Construct an educated guess based on experience and how the company structures its email addresses. Potential structures of email addresses include the following:

		[FirstName]@example.com
		[FirstName].[LastName]@example.com
		[FirstName][LastName]@example.com
		[FirstInitial].[LastName]@example.com

If you have someone else's email address from the same company, you can likely infer how your outreach target's email address is structured.

13. Ask for an introduction

We all know the best form to get an “in” when building a relationship is being referred by a mutual friend (particularly an influential friend).

Chances are, you're linked in some way to your desired contact, whether it be through a single person or a network of people. Maybe you're linked by a small chain.

Conspire is a great tool to use for seeing the ties between people, and could prove invaluable for identifying the contact you need for an introduction.

What's great about Conspire is that it also shows an indication of how close connections are, from "acquainted” (meaning you have spoken once or twice) to “knows very well” (i.e., connections regularly contact each other).

In the image above, you can see that there are multiple possibilities to connect with Rand—potentially through Gianluca Fiorelli, Alex Holliman, or even through Lindsey Scott at Seer (via Wil Reynolds!). 

I could even go direct to Wil and ask for the connection if I was feeling brave enough.

14. Response Source

Response Source is a paid subscription service that brings journalists' content requests directly to your inbox (much like a UK version of HARO), so you know they're ready to receive content requests from you. The best part? They all have to leave at least one email address. Most supply a phone number and Twitter handle, too.

There are shortcuts out there like Response Source, albeit really expensive shortcuts. (Hat tip to Matt Evans for reminding me to include this particular example.)

Bonus: Rapportive

If you haven't heard of Rapportive, take the time to check it out. This service is absolutely worth adding to Gmail, even if you only set it up to check it out. 

Instead of rehashing what's already out there, I'm going to point you to this excellent how-to post on Rapportive by Rob Ousbey for Distilled: Find (Almost) Anybody's Email Address.

Do you have any other tips and tricks for finding elusive email addresses?

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